A boutique built, for the Gulf on purpose.
Anchor is a 68-person Salesforce consultancy headquartered in Riyadh, with practices in Dubai and Doha. We don’t run delivery from offshore satellites — every architect on every engagement lives the regulations they implement.
2017 · Riyadh
Three architects, one office above a copy shop
68
Architects, consultants and engineers
240+
Production engagements across the GCC
3 + 6
Riyadh · Dubai · Doha · 6 served
A consultancy that started as an eleven-month rescue.
In 2017, our founders — three former Deloitte and Accenture architects — were called in to rescue a stalled Salesforce Health Cloud project for a major hospital network in Riyadh. The implementation had been outsourced to a generalist firm in Bangalore. The patient model didn’t speak NPHIES. The org-chart didn’t reflect Saudi medical hierarchies. Nothing worked.
It took eleven months to unwind. By month twelve, we’d rebuilt the platform from the ground up. By month fifteen, the network was live across all fourteen hospitals — and three of its competitors had asked who’d done the work.
“We started Anchor because we kept seeing the same broken pattern: a Western blueprint, a generalist offshore team, and a regional client left holding a system that almost — but never quite — fit.”
Faisal Al-Sabah, Co-founder & CEO
That’s how Anchor was founded. Not as a generic IT shop, but as the team you call when Salesforce has to actually fit the GCC. Today we run engagements across Saudi Arabia, the UAE, Qatar, Bahrain, Oman and Kuwait — and we still ship every project with a named architect on the ground.
From a coffee-shop office to 240 engagements.
CUMULATIVE PRODUCTION ENGAGEMENTS
— THE FULL LEDGER
Founded · 3 architects, one office above a copy shop in Olaya District.
14-hospital Health Cloud rescue ships — patient onboarding 28→6 min.
Salesforce Summit (Platinum) — only Gulf boutique within 24 months.
Dubai office opens · UAE practice launches at DIFC.
NPHIES connector framework released — adopted by 11 networks.
ZATCA Phase 2 practice; 100% first-audit pass for 12 onboarded clients.
Doha office opens · Qatar 2030 sovereign engagement signs Q3.
Agentforce launch partner — 1 of 7 globally; 3 healthcare deployments.
240 shipped, 68 team, NPS 71, 0% managed-services churn.
Anchor Labs opens — 1,200 sqm innovation studio, MoI + Salesforce Ventures.
Six commitments
we won't bend on.
Region-first, always
Every architect on every engagement lives in the GCC. We don't run delivery from offshore satellites and we don't outsource discovery. The accent in the room matches the regulator's.
Ship in slices, never big-bang
We deliver the first production-ready slice in eight to twelve weeks, then phase-roll. No two-year dark periods. No invoices without a working module behind them.
Stay through go-live · and after
Our consultants are seconded to the client past the launch quarter. We don't disappear at hyper-care exit — we transition to managed services with the same faces.
Compliance is a feature, not a phase
NPHIES, ZATCA Phase 2, SAMA cybersecurity, Vision 2030 alignment — encoded into our project templates, not bolted on at UAT. First-audit pass is the only acceptable outcome.
One quote, no scope creep
We price in fixed-scope phases. If we miss an estimate, we eat it. Three-quarters of our 2025 engagements landed at or under original budget — the figure we publish quarterly.
Open accelerators, closed code
Our NPHIES connector and ZATCA accelerator are open to the regional Salesforce community. Your engagement IP stays exclusively yours — non-negotiable in every contract.
The boutique, by the numbers.
We measure ourselves against shipping cadence, regulatory pass rates and client retention — not pipeline charts.
Production Salesforce engagements shipped across the GCC since 2017.
Total · 2017–2026Architects, consultants and engineers — every one based in the GCC.
Headcount · FY26Active Salesforce certifications across the team — 1.6 per consultant.
CertificationsZATCA Phase 2 first-audit pass rate across 38 client deployments.
ComplianceNet Promoter Score — measured at six-month post-go-live across all clients.
Client NPSAverage lift in patient satisfaction post-Health Cloud rollout.
Healthcare avg.Churn on multi-year managed services contracts since 2021.
RetentionWeeks median time-to-first-production-slice on new Health Cloud engagements.
Delivery cadenceThe architects
signing your contract.
Faisal Al-Sabah
Former senior manager at Deloitte Digital MENA. 18 years of CRM & ERP delivery across the Gulf. Salesforce CTA #14 in the region. Architects every flagship engagement personally.
Dr. Layla Hashim
Chief Health Officer
Tariq Mansour
Co-founder & CTO
Sara Khoury
Managing Partner · UAE
Rana Bouchard
VP · Delivery
Noura Al-Dossari
VP · Compliance
Recognition, not promotion.
We don't pay for placements. These are the certifications, partner tiers and editorial mentions our work has earned over eight years.
SUMMIT · PLATINUM
Salesforce
Top-tier regional partner since 2019. MENA Agentforce launch partner.
PREMIER
MuleSoft
14 certified developers; regional NPHIES connector framework.
SELECT
AWS
Salesforce Hyperforce + AWS workloads aligned for KSA data residency.
SPECIALIST
Snowflake
Data Cloud + reverse-ETL for analytics-heavy engagements.
Platform Administrator
Certified
Platform Administrator
Certified
Platform Administrator
Certified
Platform Administrator
Certified